Bachelor of Social Communication Degree
Intensive Summer Course
“The challenges of public communication within the Latin-American context”
Contemporary societies are going through important changes as regards their political and social structures, thus obligating a redefinition of the models used to analyze events. These changes acquire special characteristics within the Latin-American context, where political institutions and business organizations face new demands and expectations from the communities of which they become part.
Students are presented with a program that will allow them to deeply reflect on the communication processes that involve contemporary institutions. Together with the competence to take part in the communication processes, social communicators must be able to scan the social environment where the organization is housed as well as to outline a proper communication plan.
To that end, focus is placed on students to work on cases that involve public, private and civil society organizations, specially those cases which put them in contact, for students to analyze -from theoretical views- the ethical and social effects that may arouse from communication decisions.
Objectives
When the syllabus is covered, students will be able to:
- Analyze the public communication processes which involve contemporary organizations.
- Make reflections about the social place that public, private and civil society organizations occupy as subjects that communicate and that have responsibilities as regards the society.
- Develop the ability to analyze and practically solve matters related to institutional communication from a social and ethical point of view.
Lecturers
Bach. Adriana Amado Suárez: Director of the Bachelor of Social Communication Degree at UCES. She is a public communication consultant, a member of the Argentine Journalism Forum (FOPEA) and a columnist for Veintitrés and Plan V magazines.
Bach. Gabriel Penner: Head professor of “Political Communication” at UCES. He is a private consultant and also works for public organizations.
Bach. Maximiliano Bongiovanni: Master of Institutional Communication at UCES. He works as professor of undergraduate and postgraduate courses.
Bach. Leandro Goroyesky: Coordinator of Interchange and Mobility at UCES. He is the advisor of the Foreign Affairs Committee of the National House of Representatives.
In Argentina, a High Performance course for students coming from Mercosur and overseas
At the University of Business and Social Sciences (UCES), whose mission is to train the best professionals, we are constantly working on the task of incorporating new technological resources, as well as updating and modernizing our curricula, and also getting acquainted with the new codes of High Education, for students who seek perfection to be able to reach it within an ethic, moral, scientific and, specially, humanistic frame.
The ones who are interested will have the double opportunity of being trained so as to successfully cope at complex scenarios in constant evolution and of visiting such an exceptional country as Argentina. A cosmopolitan nation which will captivate them due to the wide range of cultural and tourist attractions which are as interesting as the best in the world.
Historical places, entertainment, shows, excellent national and international gastronomy, modernity and several reasons to be amazed will be found, together with the kind people, willing to offer their hospitality for the visitors to return to their countries with the widest knowledge and the best memories of their stay.
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