First year
First Semester
Introduction to Marketing I Advertising Creative Process Communication Theories Discourse Analysis
Second Semester
Introduction to Marketing II Advertising Strategies Psychology in Advertising Cultural History Computer I
Second Year
Graphic Technology Creative Writing Social Statistics Contemporary Art History Computer II
Advertising Graphic Design Introduction to Economics Market Research Language and Production of Radio
Third Year
Language and Photo Production Direct Communication Techniques Argentina Economic Reality Advertising Business Management Traditional Media Planning
Creative Direction Language and Media Production Advertising Research Semiotic and Communication Interactive Media Planning
Fourth Year
Fundamentals of Philosophy Speech and Expression Techniques Institutional Communication Social Research Methodology Optional Subject I
High Performance Training Program Political Communication Profesional Ethics Management of Advertising Business Optional Subject II Final Work
