Introduction to Marketing I Applied Statistics I Fundamentals of Economics I Administration I Conceptual Analysis
Second Year
Costs and Prices Market Research I Products and Services Elements of Psychology Sociology
Distribution Channels Market Research II Leadership, Conflict and Negotiation Consumer Behavior Advertising
Third Year
Strategic Marketing Investment Decisions Systems of Management Información I Direct Marketing Applied Business Law I
Business Plan Capitals Market Systems of Management Información II Globalization and Regional Blocks Applied Business Law II
Fourth Year
Systems Thinking Argentina Comparative Economics Marketing for Small and Medium Enterprises Corporate Simulation Games Optional Subject I
Social Research Methodology Professional Ethics Corporate Simulation Games Marketing Sector Optional Subject II Final Work The students must achieve two levels of English
