Graduate Degrees
School of Business

International Marketing Degree

Director: Lic. Fernando Martínez Cuerda
 

First year

First Semester

Conceptual Analysis
Applied Statistics
Foundations of Economics I
Administration I
Introduction to Marketing I

Second Semester

Foreign Trade
Applied Statistics II
Foundations of Economics II
Administration II
Introduction to Marketing II

Second Year

First Semester

Market Research I
Products and Services
Argentinan Economic Geography
Applied Business Law I
Costs and Prices

 
Second Semester

Investments Decisions
Channels of Distribution and International Logistics
Market Research
Functioning of International Trade and Customs
Leadership, Conflict & Negotiation

Third Year

First Semester

Applied Business Law II
Capitals Market
Strategic Marketing
Functioning of International Trade and Customs II
Systems of Management Información

 
Second Semester

Business Plan
Regionals Integrations (European Union)
Regionals Integratios (MERCOSUR, Nafta, Alca)
Regionals Integrations (Asian Pacific)
International Finances

Fourth Year
First Semester

Optional Language (Chinese, Japonese or Portuguese)
Direct Marketing
Argentinian Comparative Economy
Optional Subject I
International Business Simulation (Anual)

 

Second Semester

International Business Simulation
Optional Language Chinese, Japonese or Portuguese)
Professional Ethics
Social Research Methodology
Optional Subject II

Final Work

The students must achieve two levels of English

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Contacto Galería:
Uces y los Colegios
              
Carreras de Grado:
Paraguay 1401, PB.
CABA, Argentina.
Tel.: (54-11) 4813-0228.
informes@uces.edu.ar
UCES Olivos:
Roma 650, Olivos, Pcia. de Bs. As.
Tel.: (54 11) 4711-6387.
olivos@uces.edu.ar

Alumnos regulares
exclusivamente al:
4815-3290 /
4814-9200
Departamento de Posgrado:
Paraguay 1338, 1º piso CABA, Argentina.
Tel.: (54-11) 4814-9200
(int. 487 y 488 ). posgrados@uces.edu.ar