Posgraduate
 

Master of Strategic Marketing

Director: Rubén Rico, Ph. D.
Approved by the Ministry of Education, Resolution Nº 467/03.
Authorized by CONEAU. Resolution Nº 440/01

First Year
First Semester

Economics
Financial Administration and Formulation and Evaluation of Investments Projects
Activity of optional character formation
Strategic Administration
Epistemology and Research Methodology

Optional Subjects:
Quality
Human Resources
Others *

 
Second Semester

Strategic Marketing
Operative Marketing
Retail Marketing Workshop
Trade Marketing, Promotion and Merchandising
Relational Marketing

Optional Subjects:
Quantitative Methods applied to businesses
Creativity and innovation applied to organizations

Second Year
First Semester

Massive Consumption Marketing
Price and Business Policy
Commercial Management
Market and Consumer Behaviour Research

Optional Subjects:
Strategic Management of Costs
Business Management
Business Valuation
Coaching
Others *

 
Second Semester

Marketing Services Seminar Workshop
Regional and International Marketing
New Theories on Marketing
Pretense and Business Plan
Search and Job placement Workshop
Integration Seminar on Strategic
Marketing

Optional Subjects:
Information Technology
Logistics
Others *
Tutorials

Final Paper

 
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Contacto Galería:
Uces y los Colegios
              
Carreras de Grado:
Paraguay 1401, PB.
CABA, Argentina.
Tel.: (54-11) 4813-0228.
informes@uces.edu.ar
UCES Olivos:
Roma 650, Olivos, Pcia. de Bs. As.
Tel.: (54 11) 4711-6387.
olivos@uces.edu.ar

Alumnos regulares
exclusivamente al:
4815-3290 /
4814-9200
Departamento de Posgrado:
Paraguay 1338, 1º piso CABA, Argentina.
Tel.: (54-11) 4814-9200
(int. 487 y 488 ). posgrados@uces.edu.ar