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Alerta revistas científicas septiembre 2021 Fac. de Ciencias Empresariales

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Selección de artículos de revistas de Marketing, Dirección de Negocios y Comercio Exterior (Solicite a Consulte al Bibliotecari@ los textos completos)

Marketing

 

IROCAMM-International Review Of Communication And Marketing Mix

Vol. 2, no. 4, jul. dic. 2021

Acceso a texto completo

 

Sánchez Morote, Fernando

La figura del artista-celebrity en el contexto publicitario. Análisis de casos

En: IROCAMM-International Review Of Communication And Marketing Mix Vol. 2, no. 4, jul. dic. 2021, pp. 8-20

Recuperado de: https://dialnet.unirioja.es/revista/26192/V/2

 

Musa, Abubakar; Ijaiya, Mukaila Adebisi; Zubairu, Umaru Mustapha

Internal marketing in the last decade: a systematic review

En: IROCAMM-International Review Of Communication And Marketing Mix. Vol. 2, no. 4, jul. dic. 2021, pp. 35-45

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=8043441

 

Rosilawati, Yeni; Dirjan, Najhalidi Abdul

Gili Eco Trust’s Social Marketing Strategy in Building Community Awareness in Realizing Gili Trawangan Zero Waste in 2019/2020

En: IROCAMM-International Review Of Communication And Marketing Mix. Vol. 2, no. 4, jul. dic. 2021, pp. 46-54

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=8043442

 

Peran, Mitchell J.

Is time to reach customer product acceptance influenced by advertising support

En: IROCAMM-International Review Of Communication And Marketing Mix. Vol. 2, no. 4, jul. dic. 2021, pp. 55-59

Recuperado de: https://dialnet.unirioja.es/servlet/articulo?codigo=8043443

 

Foreign Trade Review Vol.56 Issue 1 February2021

 

             Acceso a sumarios

                                               

Das, Subnasish; Biswas, Amit K.

Trade mis-invoicing between India & USA: An empirical exercise 

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 7-30

Recuperado de: Sage Journals 

 

Chatterjee, Tonmoy; Chatterjee, Nilendu

National defence under alternative trade policy regimes: Theory and evidence from developing countries

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 31-59

Recuperado de: Sage Journals   

  

Ramaswany, Sunder; Choutagunta, Abishek; Kumar Sahu, Santosh

Evaluating Asian free trade agreements: What does gravity model tell us?                        

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 60-70

Recuperado de: Sage Journals 

                                                                                                                                              Ahmad Bhat, Sajad; Ahmad Bhat, Javed

Impact of exchange rate changes on the trade balance of India: An asymmetric nonlinear cointegration approach

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 71-88

Recuperado de: Sage Journals

                                                                                                                                           

Asongu, Simplice A.; Nnanna, Joseph

Financial crisis, globalisation and development in Afric

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 89-104

Recuperado de: Sage Journals

 

 

International Journal of Marketing Studies, Vol. 13, No. 2 (2021)

Acceso a texto completo

Lee, Bomi; Chils

Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin

En: International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 12-19

Recuperado de: Directory of Open Access Journals

Andualem Imiru, Getie

The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia

En: International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 36-52

Recuperado de: Directory of Open Access Journals

 

Laisak, Adler Hilary; Rosli, Anita; Sa’adi, Nurzalikha

The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia

En: International journal of marketing studies, Vol. 13, No. 2 (2021), pp. 53-67

Recuperado de:Directory of Open Access Journals

 

Defede, Noelle: Magdaraog; Chiragbhai Thakkar, Sakshi; Bizel, Gulhan

Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written

En: International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 1-11

Recuperado de:Directory of Open Access Journals

 

Francisco, Evalina; Fardos, Nadira; Bhatt, Aakash; Bizel; Gulhan

Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

En:International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 20-35

Recuperado de: Directory of Open Access Journals

 

 Dirección de Negocios

Journal of Management and Business Education. Vol.4 no. 1, 2021

Acceso a texto completo

Delgado-Alemany, Rafael; Revilla-Camacho, María Angeles; Blanco González, Alicia

Is a university committed to ethics perceived as an honest, appropriate and properly managed organization?

¿Una universidad comprometida con la ética es percibida como una organización honesta, apropiada y correctamente gestionada?

En: Journal of Management and Business Education. Vol.4 no. 1, 2021 pp. 12-32

Recuperado de: https://doi.org/10.35564/jmbe.2021.0001

 

Prado Román, Miguel; Prado Román, Alberto; Paz Gil, Iria

Business simulation as a tool to develop the scenario analysis capacity

La simulación empresarial como herramienta para desarrollar la capacidad de análisis de escenarios

En: Journal of Management and Business Education. Vol.4 no. 1, 2021 pp. 44-60

Recuperado de: https://doi.org/10.35564/jmbe.2021.0003

 

Valero Pizarro, Irene; Arman, Gamze

The impact of collectivism orientation and gender identity on work-life balance and life satisfaction relationship: a uk –spain comparisonel impacto dela orientación alcolectivismo e identidad de género en la relación entre conciliación de la vida laboral-personal y satisfacción con la vida en Reino Unido y España

En: Journal of Management and Business Education. Vol.4 no. 1, 2021 pp. 61-81

Recuperado de: https://doi.org/10.35564/jmbe.2021.0004

 

 Beraza Garmendia, José María; Azkue Irigoyen, Itziar; Villalba Merlo, Francisco Javier

Assessment of the dual training itinerary in the degree in business administration and management

Valoración del itinerario de formación dual en el grado en administración y dirección de empresas

En: Journal of Management and Business Education. Vol.4 no. 1, 2021 pp. 82-106

Recuperado de: https://doi.org/10.35564/jmbe.2021.0005

 

American journal of economics and business administration 2020 Vol 12 issue 1

 

Acceso a texto completo

 

Cappiello, Antonella

The Digital (R)evolution of Insurance Business Models

American journal of economics and business administration 2020 Vol 12 issue 1 pp. 1-13

Recuperado de: ajebasp.2020.1.13.pdf (thescipub.com)

 

Federico, Domenica; Milioli, María Adele; Notte, Antonelle; Poletti, Lucía

Financial and Social Inclusion and Financial Sector Development: An Outline in the EU28

American journal of economics and business administration 2020 Vol 12 issue 1 pp. 14-35

Recuperado de: ajebasp.2020.14.35.pdf (thescipub.com)

 

 Shanmuganathan, J.; Thiriveni Sripriya, S.

A Study on Standardization of Training Process in Titan Industries Limited- Precision Engineering Division, Hosur

American journal of economics and business administration 2020 Vol 12 issue 1 pp. 36-41

Recuperado de: ajebasp.2020.36.41.pdf (thescipub.com)

 

De Mergelina, Pablo

Effects of Renewable Energies and Big Data on the Biggest Spanish Energy Power Companies’ Business Models

American journal of economics and business administration 2020 Vol 12 issue 1 pp. 42-48

Recuperado de: ajebasp.2020.42.48.pdf (thescipub.com)

 

 Ouédraogo, Ernest; Ouédraogo, Ibrahim; Lompo, Emmanuel

Political Instability and Firm Performance: A Microeconomic Evidence from Ivory Coast

American journal of economics and business administration 2020 Vol 12 issue 1 pp. 49-55

Recuperado de: ajebasp.2020.49.55.pdf (thescipub.com)

 

 

 Comercio Exterior

Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo no. 15, año 13, junio-noviembre 2020

 

Dethiou, Cecilia; Belini, Claudio

La “etapa compleja” de la Industrialización por Sustitución de Importaciones y sus transformaciones durante la segunda mitad del siglo XX

En: Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo no. 15, año 13, jun.-nov.2020 pp. 13-22

Recuperado de: https://ojs.econ.uba.ar/index.php/CEEED

 

Garibotti, María Helena

Las políticas de regulación del comercio exterior y el fomento de las exportaciones textiles durante el primer peronismo (1946-1955)

En: Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo no. 15, año 13, jun.-nov.2020 pp. 23-59

Recuperado de: https://ojs.econ.uba.ar/index.php/CEEED/article/view/1939

 

 Vicentin, Enzo Oscar

Estrategias para el desarrollo de la petroquímica durante la ISI: los casos de Ensenada, San Lorenzo y Río Tercero actores, trayectorias e impactos regionales

En: Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo no. 15, año 13, jun.-nov.2020 pp. 60-90

Recuperado de: https://ojs.econ.uba.ar/index.php/CEEED/article/view/1951

 

 Perez Almansi, Bruno

La reconfiguración asimétrica de la industria automotriz argentina (1976-2001)

En: Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo no. 15, año 13, jun.-nov.2020 pp. 91-118

Recuperado de: https://ojs.econ.uba.ar/index.php/CEEED/article/view/1977

 

 Grandi, Guilherme; Macchione Saes, Alexandre

Ciclo de inversión y empresas extranjeras en Brasil (1974-2015)

de la industrialización por sustitución de importaciones a la desindustrialización de la economía brasileña

En: Anuario Centro de Estudios Económicos de la Empresa y el Desarrollo no. 15, año 13, jun.-nov.2020 pp. 119-152

Recuperado de: https://ojs.econ.uba.ar/index.php/CEEED/article/view/1866

 

 

International Journal of Marketing Studies, Vol. 13, No. 2 (2021)

Acceso a texto completo

Lee, Bomi; Chils

Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin

En: International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 12-19

Recuperado de: https://www.ccsenet.org/journal/index.php/ijms/article/view/0/45267

Andualem Imiru, Getie

The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia

En: International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 36-52

Recuperado de: https://ccsenet.org/journal/index.php/ijms/article/view/0/45269

 

Laisak, Adler Hilary; Rosli, Anita; Sa’adi, Nurzalikha

The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia

En: International journal of marketing studies, Vol. 13, No. 2 (2021), pp. 53-67

Recuperado de:https://ccsenet.org/journal/index.php/ijms/article/view/0/45341

 

Defede, Noelle: Magdaraog; Chiragbhai Thakkar, Sakshi; Bizel, Gulhan

Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written

En: International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 1-11

Recuperado de:https://ccsenet.org/journal/index.php/ijms/article/view/0/45000

 

Francisco, Evalina; Fardos, Nadira; Bhatt, Aakash; Bizel; Gulhan

Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

En:International journal of marketing studies, Vol. 13, No. 2 (2021) pp. 20-35

Recuperado de: https://ccsenet.org/journal/index.php/ijms/article/view/0/45268

 

                     Foreign Trade Review Vol.56 Issue 1 February2021                   

Acceso a sumarios

                                               

 

Das, Subnasish; Biswas, Amit K.

Trade mis-invoicing between India & USA: An empirical exercise 

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 7-30

Recuperado de: Sage Journals 

 

Chatterjee, Tonmoy; Chatterjee, Nilendu

National defence under alternative trade policy regimes: Theory and evidence from developing countries

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 31-59

Recuperado de: Sage Journals   

  

Ramaswany, Sunder; Choutagunta, Abishek; Kumar Sahu, Santosh

Evaluating Asian free trade agreements: What does gravity model tell us?                        

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 60-70

Recuperado de: Sage Journals 

                                                                                                                                              Ahmad Bhat, Sajad; Ahmad Bhat, Javed

Impact of exchange rate changes on the trade balance of India: An asymmetric nonlinear cointegration approach

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 71-88

Recuperado de: Sage Journals

                                                                                                                                             Asongu, Simplice A.; Nnanna, Joseph

Financial crisis, globalisation and development in Afric

En: Foreign trade review Vol. 56 Issue 1 February 2021 pp. 89-104

Recuperado de: Sage Journals

 

 

 


 
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ID de artículo: 344
Categoria: Alerta revistas científicas Mincyt Fac. Cs. Empresariales 2021
Fecha de alta: 30-Sep-2021 3:07pm
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